Adding call-to-action buttons to templates
Include phone call and website URL buttons in your templates.
Call-to-action (CTA) buttons let recipients take action directly from your message — call your business or visit a URL.
Button types
Call phone number: opens the phone dialer with your number pre-filled. Visit website: opens a URL (can include a dynamic parameter for personalized links). You can add up to 2 CTA buttons per template.