WhatsApp display name verification
Understand display name rules and how to get yours approved by Meta.
Your WhatsApp display name is what customers see when they receive messages from your business. Meta reviews display names for compliance with their commerce and business messaging policies.
Display name guidelines
The name must clearly represent your business. Avoid generic names, excessive punctuation, or misleading terms. It should match or closely relate to your business's legal name, website, or established brand.
Common rejection reasons
Names are rejected when they are too vague (e.g., 'Support'), use all caps unnecessarily, include promotional language, or do not match any verifiable business presence online.