WhatsApp template message guidelines
Rules and best practices for template approval.
Meta enforces strict guidelines on template content. Following these guidelines increases your chances of approval.
Do's
Be clear about the purpose of the message. Include an opt-out mechanism for marketing templates. Use parameters only for personalization, not to change the meaning of the message. Keep language professional.
Don'ts
Do not use threatening or aggressive language. Avoid requesting sensitive information (passwords, PINs). Do not include URLs that lead to non-compliant content. Do not misrepresent the template category.