WhatsApp Business API: what is it?
An overview of the API, how it differs from the app, and why it matters.
The WhatsApp Business API is Meta's enterprise messaging interface. Unlike the free WhatsApp Business App (limited to a single device and small-scale messaging), the API supports multi-agent inboxes, template-based broadcasting, chatbot automation, and CRM integrations.
Key capabilities
Send template messages to opted-in contacts outside the 24-hour customer service window. Receive and reply to inbound messages in real time. Automate responses with chatbot flows. Track delivery, read, and reply metrics.
How SendBlix fits in
SendBlix acts as a Business Solution Provider (BSP) on top of the Cloud API. It provides the dashboard, campaign builder, template editor, inbox, and analytics layer so you never need to interact with the raw API.