WhatsApp Business App vs WhatsApp Business API
Side-by-side comparison to help you decide which solution fits.
The WhatsApp Business App is a free, consumer-grade tool for very small businesses. The WhatsApp Business API is built for scale and requires a BSP like SendBlix.
Feature comparison
Business App: single device, manual messaging, basic catalog, free. Business API via SendBlix: multi-agent inbox, bulk broadcasts, template management, chatbot flows, analytics, integrations, per-conversation pricing from Meta.
When to upgrade
If you need to message more than a handful of customers daily, require team collaboration on replies, or want to automate workflows, the API is the right choice.